Bojo'novo is a traditional Beaujolais Nouveau that asserts its identity loud and clear and is proud to be a part of this special region. One of its unique points is the fact that the slopes on which the vineyards are planted are at a relatively high altitude of 300m to 450m and are south-facing from the south-east to the south-west.

Being situated to the south of Beaujolais, a few kilometres from the Rhone valley, the area enjoys the moderate climate present throughout the Beaujolais region. The soil of the area is made up of a granite base with a sandy top layer. This soil is ideal for growing the Gamay Noir à jus blanc grape to produce pleasant, fruity wines.

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